Despite the fact that original content helped make Disneyland the leader in the theme park industry, the majority of other theme parks still view original content as an after thought. Eventually all parks add original content from established third-party animation companies. Usually within the first five to ten years of operation, but adding well-known cartoon characters late in the game can also be costly because negotiations for licensing can end up favoring the animation company. In many cases, significant income from merchandise sales can be siphoned away from the park, and end up in the deep pockets of the animation company as part of their contract.

Why not claim a larger piece of the pie, by allowing
us to establish original content for your facilities?

Because creating original content, is what we do best, we can help. Let's work together to come up with some new original cartoon characters that you can incorporate into your advertising and marketing plans.

The Orange Juice industry partnered with Donald Duck, Pillsbury created the Dough Boy, Michelin has the Tire Man, Six Flags has the dancin' old guy... that's why it's not such a stretch of the imagination to understand how a likeable character can enhance, even the best marketing plans.

How important is Original Content?                             How important is Character Branding?
Read what Robert Iger - CEO of Disney said at a stockholder meeting about content...