Despite the fact that original content helped make Disneyland the leader in the theme park industry, the majority
of other theme parks still view original content as an after
thought. Eventually all parks add original content from established
third-party animation companies. Usually within the first five
to ten years of operation, but adding well-known cartoon characters late in the
game can also be costly because negotiations for licensing can end
up favoring the animation company. In many cases, significant income from merchandise sales can be siphoned away
from the park, and end up in the deep pockets of the animation company as part of their contract.
Why not claim a larger piece of the pie, by allowing
us to
establish original content for your facilities?
Because creating original
content, is what we do best, we can help. We will develop with some new original cartoon characters, an original story, a snappy soundtrack of original music, and some 'Rides & Attractions' that will mesh well with these creative elements. Making everything work-together will promote and compliment your advertising and marketing plans.
The Orange Juice industry partnered with Donald Duck, Pillsbury created the Dough Boy, Michelin has the Tire Man, Six Flags has the dancin' old guy... that's why it's not such a stretch of the imagination to understand how likeable characters, a good story, and a killer soundtrack can enhance, even the best marketing plans. For example...